Les réactions ne se sont pas faites attendre après la déclaration de Matt Cutts dans un post dans lequel il déclarait que \ »Guest Blogging is done\ ». Pour dire que le Guest Bloggging pouvait être considéré comme \ »mort\ ».
The decay and fall of guest blogging for SEO
Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.
I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.
I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.
Matt Cutts clarifie donc sa position sur le Guest Blogging en disant ceci :
Je ne parle pas non plus des plateformes multi-auteurs. Des blogs multi-auteurs de bonne qualité existent depuis le début du web et sont pertinents, intéressants et utiles.